Hubbub’s latest campaign with Lambeth Council and Ecosurety is giving dirty talk a whole new meaning.

Why? To stop leftover food from contaminating collections.

Food waste makes up nearly a third of contamination in Lambeth’s recycling - meaning less gets processed, and more public money is spent dealing with the mess. With a cheekier-than-usual approach, they’re testing a bigger hypothesis: do playful, unexpected communications cut through the noise better than the standard recycling rulebook?